According to a report from TechCrunch, we may see budget phones in the U.S. launching with ads on their lock screens before the end of the year due to a deal between wireless carriers and Glance, a mobile ad company that has made similar deals in India and other markets in the past (via Gizmodo).
What will these lock screen ads look like?
The ad experience is apparently robust with the ability to scroll through multiple windows of ads and view video and news content that presumably is either sponsored or otherwise carries some revenue through to the advertiser when you interact with the content.
What are you getting out of it?
While you can swipe to unlock the phone and ignore the ads, there are a few things about this that rub me the wrong way. The first is that I would hope to see an even more significant discount on any phone with this ad model built into it. While I’ll be happy to be proven wrong, I just have my doubts that’s going to happen. The second is that these lock screen ads may hurt your battery life, depending on how taxing they are for the phone. And when they are triggered, it could meaningfully impact your experience, and again, to what benefit for you? Finally, how secure is this app and how is it vetting the ads that are running through its network? We already run stories about spyware hijacking phones and bugs being used to steal your money on a near-daily basis; the last thing Android users need is another potential vector for attack with this ad service overlay on top of Android. For now, this remains a rumor, but we’ll keep an eye out for it over the coming months and bring you a closer look at the details if we start seeing cheap phones with lock screen ads on U.S. carriers. Phones like the iPhone SE (2022) and the soon-to-be-released Pixel 6a may be even more compelling budget options if lock screen ads become common on other phones.
